Press Release

Ref.No: 60/AGRI/2025

Dated: 08/02/2025

To be printed on Date: 09/02/2025

Press Release

Neetu Chandra joins the Bihar-based start-up Agrifeeder as a 
co-founder with the goal of empowering the state’s farmer

FOR IMMEDIATE RELEASE

Hollywood and Bollywood Star Neetu Chandra, a National Award-winning film producer from Bihar,
has invested in Bhagalpur based Start-Up Agrifeeder Agricultural Services Pvt Ltd, a farmer first
consumer food brand delivering sustainable ecosystem that benefits both farmers and consumers
alike. The company presently has a network of 5000+ marginal farmers, including 1000+ women
farmers and empowers them by introducing indigenous category of foods, packaging and supply
chain in the ecosystem.
Raman Kumar, Rounak Kumar and Priya Pandey founded Agrifeeder, aimed at enhancing the
standard of living for small and marginal farmers. “We are thrilled to announce our association with
renowned Hollywood and Bollywood actress, Neetu Chandra. Her inclusion on the board will
contribute to the brand’s rapid growth”, Raman Kumar said in a statement. Coming from an
agricultural family, brothers Rounak Kumar and Raman Kumar realised the challenges un the agri-
sector from an early age. Ram, who completed his MBA from ISBR Business School, was introduced
to entrepreneurship during a seminar in his college. Raman discussed the idea with Rounak, who
completed his engineering from Anna University, and decided to launch their own business in the
agri-tech sector. In 2017, Raman along with his wife Priya Pandey and elder brother Rounak launched
Agrifeeder based out of Pirpainti, Bihar.
Originally hailing from Patna, Bihar, Neetu Chandra maintains a strong connection to her roots. Her
understanding of the challenges faced by rural communities in Bihar, particularly in the agricultural  sector, makes her a powerful and relatable voice for Agrifeeder's cause. She is deeply committed to
supporting initiatives that uplift farmers and contribute to the overall development of her home
state. She is a sports enthusiast and classical dancer who has competed in Taekwondo for both India
and Bihar on numerous occasions. Neetu is a nationally recognized film producer who has been
creating jobs in the state through her production company, Champaran Talkies. Her personal
connection to Bihar, coupled with her global recognition, makes her an ideal co-founder and face
for Agrifeeder in their mission to empower farmers and expand their reach.
The collaboration aims to elevate Agrifeeder's brand presence globally and promote its commitment
to empower the farming community of Bihar. Through their innovative omni-channel business
model, Agrifeeder offers crucial logistics support and market access, ensuring quality control and
branding, which helps farmers sell their produce and value-added products directly to customers,
resulting in income improvements of up to ₹1000 per month. The brand is developing a sales strategy
that generates demand for Bihar-native goods including Katarni rice, Sattu, Jaggery, Jardalu mango,
and others. In the next three years, it hopes to achieve one million or more customers worldwide.
Neetu Chandra expressed her enthusiasm on joining as a co-founder, stating, “I recognize the
challenges faced by farmers in Bihar, particularly women, in accessing markets and receiving fair
compensation for their hard work.“Agrifeeder business model allows farmers to bypass middlemen,
sell value-added products with recognized branding, and earn a more sustainable income. Neetu
Chandra further said that, the fact that over 1000 women farmers are part of the Agrifeeder network
and are experiencing these income improvements underscores the initiative's commitment to gender
equality and women's empowerment in agriculture.
About Agrifeeder:
Agrifeeder Agricultural Services Pvt Ltd founded in 2017 is a Pirpainti, Bihar based initiative
committed to empower 50000+ farmers from Bihar, a state where more than 70% population is
engaged in agricultural operations. It is empowering farmers by training them about new
technologies, providing good quality seeds and fertilisers to pre-harvest marketing and post-harvest
management. It presently has a product range of Lemongrass Tea, Sattu, Honey, Jaggery, Katarni
Rice and Jardalu mango.

About Neetu Chandra:
Neetu Chandra is a highly acclaimed National Awarded Indian Producer, Actor, Theatre Artist, Activist
and Humanitarian who has made a mark in both Bollywood and Hollywood. Known for her versatile
acting skills and captivating screen presence, she has starred in a variety of films across different
genres, showcasing her range and talent. Some of her notable Bollywood films include Garam
Masala, Traffic Signal, Oye Lucky! Lucky Oye, and Rann. She has also ventured into international
cinema, with appearances in Hollywood productions like Never Back Down 2: In the presence of
Bihar Deputy Chief Minister Sh. Vijay Kumar Sinha, her most recent production, Kariyatthi (The Dark-
Skinned Girl) was shown in Patna last month.

Contact:
Priya Pandey
CMO
Email – priya@agrifeeder.com
Mobile - 7903776811